Alumni Career Articles

Top Ten Ways to Boost Your Professional Brand

By Leslie Warner, Tufts Alumni Career Services

1. Join a professional organization; join an organization committee and seek leadership roles.

2. Volunteer in your community; be active in a community organization, lead projects and teams.

3. Get to know reporters; become the “expert” quoted in the media.

4. Write for and about your industry; write a white paper, review relevant books or articles, get published in online trade newsletters.

5. Offer a seminar for your industry or your community; be the speaker or ask industry experts to speak. Charge money and partner with a non-profit to donate the proceeds.

6. Be visible at industry conferences; join the planning committee or speak on a panel.

7. Clean up your digital dirt; Google yourself, then rate your online presence at www.careerdistinction.com/onlineID. Improve your online presence using LinkedIn and some of the other suggestions in the list.

8. Boost your online profile; add your voice to industry Listservs, share your expertise on blogs or start your own.

9. Interview leaders in your field; publish the interview for your colleagues.

10. Speak on radio or television about your industry; look for opportunities on local cable TV or radio.