Internship Spotlight: BGB Group, Healthcare Communications

Class of 2022 alumna Jocelyn Magrone shared the following about being an Intern at BGB Group …

What did you do as an intern at this organization?
During my internship at the BGB Group I spent time shadowing my Account Supervisor as well as other members of my team, including the medical team. My day-to-day work included note-taking, creating PowerPoint presentations, and ensuring client deliverables were met. A large part of my summer was dedicated to the individual intern project and other group intern tasks. During the individual intern project, each intern is given a topic that relates to their brand/team to present at the end of the summer. Specifically, my topic was on vaccine hesitancy, which was very interesting as I was an intern during the summer of 2021.

I spent a lot of time working with different members of my team to understand not only the scientific reasoning behind my project, but also how to deliver the presentation in the most aesthetic and engaging way. Other intern projects throughout the summer included creating Zoom Channels and a companywide tutorial. The main point of these projects was to get all of us engaged in company culture and getting to know each other. The BGB internship provides an opportunity for interns to get involved outside of their specific department or team and allows you to understand company culture as a whole and what goes into an engaging team environment.

How did you find this internship?
During my Junior year at Tufts, I spent so much time looking for an internship in healthcare or a healthcare adjacent industry. I wasn’t completely sure what I wanted to do, but as a Biopsychology major I knew I wanted to be in a science related industry. I came across the BGB Group internship on Handshake, which is when I noticed the company slogan “Where science and creativity meet” that prompted me to look into the opportunity and apply.

What did you enjoy most about your internship?
I really enjoyed my individual intern project. I found that it gave me a hands-on opportunity to learn about different roles at the BGB Group. Specifically, I remember meeting with the medical team, account team, and working with the presentation team to achieve my desired final result. Not only did I work with members of my own team, but I also worked with the other interns to finalize projects. It was a great way to experience the comradery of agency life and the tight-knit community at the BGB Group.

What did you find challenging?
During my internship, I think the most challenging part was budgeting my time between my teamwork and my individual intern project. However, my team was very supportive of me taking time to work on my project, and having to split my time between multiple projects helped me understand the fast-paced nature of working in healthcare communications. Splitting my time between these two projects helped me work faster and more efficiently on multiple projects since starting full time.

What advice would you offer to someone who wants to make the most of an internship like yours?
You should schedule as many one-on-one meetings as possible with different members of your team to create working relationships/friendships with team members. Creating these relationships also gives you an idea of which part of agency life you most enjoy and will help you narrow down your career and development goals coming out of the internship. Secondly, I would stress that it is always okay to ask questions. In agency roles, it is easy to get swept up in little things/the details, but asking questions and voicing concerns is a great way to get your footing.

About the Organization

BGB works at the intersection of creativity and science, where insight partners with imagination. We commit to knowing products, markets, and customers as well as our clients do and partnering with them to offer strategic recommendations proactively. Our agency capabilities include scientific communications, strategic consulting, digital, and promotional advertising.

By Susannah Krenn
Susannah Krenn Assistant Director, Communications & Marketing / Career Advisor