LVMH x HEC Paris - Art and Luxury

Luxury and art have always maintained an intimate relationship.

Art nurtures luxury in multiple ways, including the philosophy of timelessness. It has enabled luxury houses to create a deeper brand depth by associating themselves with a uniquely artistic and aesthetic atmosphere and to affirm their exclusiveness and distinctive connoisseurship by providing “intellectual high ground” of art.

This panel discussion will specifically look at the relationship between art and luxury brands in brand building, animation and storytelling but also in the relationship with creativity and craftsmanship for the brand.

To register for this event create an account at https://www.insidelvmh.com/register?locale=en

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