Leads the planning, development and evaluation of large scale and enterprise-wide integrated multichannel marketing campaigns and their marketing strategies. Responsible for identifying and aligning appropriate teams of subject matter experts to collaboratively plan to meet business needs. Identifies and activates opportunities for integration of strategies, messages, creative and audience journeys across the enterprise. Serves as an integral partner, providing strategic guidance for ALSAC’s high-visibility marketing and fundraising efforts to achieve defined revenue and awareness goals. Collaborates with marketing operations leadership to execute upon goals. Represents the Integrated Marketing department at external meetings which may include CEOs, celebrities/influencers, and/or other VIPs.
- Knowledge ordinarily acquired through a Bachelor’s degree in Business, Marketing, Communications or related field plus 5+ years of experience in marketing and/or communications experience.