Berkshire County Arc provides services for people with developmental disabilities, brain injuries, and other disabilities. The Agency serves more than 1,000 individuals and employs more than 750 people. This provides a wide range of marketing and communications opportunities and challenges.
Working with the Director of Communications and Marketing, the intern would choose to work on any of the following projects that interest them:
- Create a 3-minute video that captures the work that BCArc performs. Also, produce 15-second and 30-second spots for social media and TV commercials.
- Upgrade the design of the website – www.bcarc.org – so that the pages are cleaner, more organized, and more attractive.
- Help design a 12-page quarterly newsletter that goes out to 1,000 viewers.
- Create stories and articles for the website that is read by thousands of people every month. Interview the people and families BCArc serves to produce honest, compelling stories.
- Help analyze the data of the website and work to make it reach more people through retargeting visitors, and buying search terms.
- Identify potential news stories, create press releases and distribute to the local media.
- Analyze the media to create an advertising strategy to recruit employees in Western Mass.
The Internship is estimated to be 200 hours of work at $13.75 per hour. That could be 10 weeks, 20-hours work weeks, or other combinations that work for the candidate. The hours could be flexible to meet your needs. The work period is from June to August.
The intern will receive an orientation to the structure and mission of Berkshire County Arc – Employment Services as well as an overview of Berkshire County Arc, the parent organization.
Learning outcomes for Intern:
1. Learn from the Communications Director interview techniques to draw compelling stories, and leave with a portfolio of articles.
2. Learn how to distribute information and stories in numerous ways – through social media, websites, newsletters, press releases, and more.
3. Understand how to use online data to create a strategy, understand viewers, and improve websites.
4. Learn to write concisely and consistently to hold the attention of readers who have no time to spare. Work under the Communications Director with decades of experience, and a former reporter.
5. For designers, work with InDesign to gain experience making ads for newspapers, flyers, booklets, and newsletters. Leave the internship with a design portfolio.
Any student interested in writing, graphic designing, producing video, or learning, is encouraged to apply. The intern is not expected to be fluent in all these areas, but interested in learning the craft of communications and/or marketing. Special interest in any one or two areas above would be expected.
Deadline: Resume will be accepted up to March 22, 2021, and must be electronically submitted. Qualified students will be contacted by April via email regarding interviews.
You must submit a resume and a cover letter explaining why you are interested in an internship with our business. Sample writing or design are welcome, but not required.