This position is hiring for a full-time role for a candidate that has already graduated.
The Research Analyst in our New York office unearths consumer and media insights. This position focuses on 3 areas of our business: Consumer Research, Media Strategy, and New Business Acquisition.
Consumer Research responsibilities include:
Desk research on categories, trends and brands as they pertain to both existing clients and new business initiatives
Using our suite of syndicated tools to uncover actionable information on demographics, psychographics and consumer behavior
Designing a range of custom studies to fit our clients’ needs including creative testing, consumer sentiment, and segmentation
Assisting with new business presentations and initiatives
Thought Leadership: Develop original data or original ways of looking at existing data for thought leadership on consumer and media trends
Media Strategy responsibilities include:
Analyze, interpret and craft strategies around media consumption data for media planning for new and potential clients. Leveraging existing research data sets as well as desk research as needed.
Keep company informed on updates and changes on consumer data sets, media measurement advancements and recommend new data and platforms as needed
Requests on Nielsen and other media measurement data, including ratings, reach and frequency information as well as planning inputs for new or current clients
Trend spotting: Finding early opportunities in the shifting media environment and consumer behavior
New Business: Analyze prospective clients current marketing activities and find areas for improvement with Broadbeam offerings
We are looking for a creative, smart and engaging professional with strong analytical and time management skills.
2-3 years experience in consumer, market or media research
Able to analyze and organize both 1st and 3rd party data strategically.
Experience with media reporting metrics and systems (DSP reporting, 1st party website analytic data, ad server data)