Community Engagement Director
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
ViiV is seeking an experienced, results-driven professional for the position of Community Engagement Director. The ability to thrive in a fast-paced, complex environment and work within the local community to drive performance for launch brand.
Additionally, the abilities to partner cross-functionally and to remain highly adaptable in a launch context will be critical. It is expected that the successful candidate will have demonstrated experience leading a diverse team and in developing strategic business plans with specific, measurable, action-oriented objectives.
Successful outcomes, partnering with local community organizations, and being aligned to ViiV’s mission of leaving no person with HIV behind. This will be achieved through driving results against business objectives and working effectively within an integrated account management framework.
VP, Head of Sales
Key Relationships to Drive Success
Senior Sales Leaders
Field Strategy and Operations
PrEP Territory Account Managers (TAMs)
Medical Science Liaison (MSL)
Field Reimbursement Managers (FRM)
Community Medical Liaisons/Contract Nurses
In-Market External Affairs team
Broader HIV community (HIV/AIDS Service Orgs, Community Based Orgs)
Social Workers, Case Workers, Community Outreach partners
Key senior level community organization leaders
Local business, regulatory and legal stakeholders
Local Health Departments
Managing a Performance and Engagement Culture
Recruit, hire and develop a high performing team of Community Engagement Specialists. Build team capability for current and future needs, including attracting, identifying and developing a diverse talent pool
Serving as key lead in partnering with marketing and training to design content and tactics aligned to support the CES role
Develop the team vision to create an environment of engagement and accountability
Create a coaching culture and demonstrate situational leadership to maximize performance and development of each individual and deliver exceptional results for the team
Implement corrective action as appropriate to meet business needs and improve performance
Lead teamwork and collaborative synergies and expectations across prevention and treatment teams to ensure a ONE ViiV approach in shared customer accounts
Managing the Business and Driving Performance
Successfully lead newly formed team accountable to identify, target, and execute new business by working within the local community to launch a new approach to HIV prevention
Partner with local sales leadership to identify and lead community-related initiatives that align to augmenting territory level sales in partnership with local sales teams
Understand and link National and Regional healthcare ecosystem trends into business plans (payer – public and private, key community-based organizations, local economics, health-system & providers –and competition) to maximize success
Align and execute on business strategy – marketing, sales leadership, launch core team, multi-channel customer engagement, and employee development, to deliver exceptional results
Align with Senior Sales Leadership and field operations on defining KPIs and data needs
Prioritize and customize Regional investments/resources (People and Promotion) in a manner which maximizes top and bottom-line growth of the market based upon identified opportunities as a result of an evolving business environment
Deliver and adapt execution plans to achieve performance goals and objectives utilizing; KPIs, scaling of successes, business problem solving, etc.
Develop and foster external relationships with key influential customers and thought leaders
Compliance Accountabilities and Values Based Culture
Identify and manage risks, while allocating resources and executing on priorities.
Understand Regional (State level) regulatory environment and required changes for execution to stay compliant.
Act in ways consistent with ViiV’s culture, expectations, and values
Be an agent of change by embracing the ambiguity in a launch environment and seeing setbacks as opportunities to learn and grow
Escalate issues and risks and inform centrally when needed; create a ’speak up’ culture
Implement Compliance and ViiV Risk Framework as applicable at Regional level
Communicate SOPs and ensure ViiV policies are followed, e.g. recognition, reward, discipline, people policies, mandatory training
9+ years’ leadership experience (pharmaceutical sales and/or community based)
3+ years’ pharmaceutical sales experience
Experience in a community leadership/engagement role
Experience in developing strategic business plans
Ability to travel domestically as necessary, which may include overnight travel, majority of time will be spent in market
Valid Driver’s License
Degree in Business, Marketing, Life Sciences, Health Policy Health or Allied Health fields
HIV/Specialty experience (pharmaceutical sales and/or community based)
Strong connection to and understanding of community needs, specific to HIV prevention; with enthusiasm to promote new long-acting HIV prevention injectable to key communities
Strong planning and organization skills, analytical ability, business acumen, decision making ability, and problem-solving skills
Excellent written and oral communication skills
Experience partnering cross functionally within an integrated account team model that includes multiple field-based team members