Interplay is an innovation platform that invests in, co-founds and incubates companies.
Our Incubation Program partners with existing early-stage companies to help them succeed and scale. We’re hands on. We take a focused approach to incubation, working with a relatively small number of companies at once.
We’re looking for a self-driven and creative individual to help develop and execute a strategy for broadening the program’s exposure to early stage founders. You will craft a multifaceted approach that will include the following strategies:
Event Marketing: Identifying virtual and in-person events where interplay partners can contribute value while broadening the Interplay brand exposure. This might include: speaking engagements, panelist opportunities, Q&A sessions, pitch sessions etc.
Content Marketing: Identify areas where our media team can create original content that will draw early stage founders. For example podcasts, blogs, clubhouse shows, YouTube videos etc.
Guerrilla Marketing: Posting to targeted communities, bulletin boards, newsletters about our incubation offerings.
You will work closely with one of the Interplay partners to craft and hone these strategies and build metrics and KPIs to measure their efficacy.