Porter Lyons is seeking a full-time creative Social Media Manager to work alongside our Director of Marketing in strategically increasing our social media following while building brand positioning + awareness, improving customer engagement, and driving website traffic. The successful candidate will have a deep understanding of the latest social media trends, technologies, and best practices, as well as a love of storytelling.
A strong background in photography, color theory and composition is essential. You will be the point person for managing our organic social media presence and fostering strategic partnerships with influencers and aligned brands to not just grow our follower count, but create a community of brand enthusiasts. Understanding the Porter Lyons brand is paramount.
RESPONSIBILITIES
- Build out strategic campaigns in alignment with email campaigns, product launches, events, and current product in a way that creatively educates and connects with our customer while building brand personality and awareness
- Collaborate with other departments, such as marketing, product development, and customer service, to ensure consistent messaging across all channels.
- Post high quality content daily on Instagram, Facebook, and IG stories to support omni-channel marketing efforts
- Collaborate with team to conceptualize, create, + manage high quality content for Instagram, Facebook, Reels, and LinkedIn and spearheading our future growth into TikTok and Pinterest
- Scouting on-brand micro and macro influencers that align with our target customer and fostering long-term partnerships to grow following and UGC content and increase sales
- Community management – responding to comments, DMs, and customer service inquiries across all channels in a timely and friendly manner
- Measure and report on the success of social media efforts, and use data to continuously improve strategy and tactics
- Manage Instagram Shop pages and update our shop page with new collections and product arrivals accordingly
- Conduct market research on competitors’ social media activities
SKILL SET
- 2-3+ years of experience in social media management and strategy required
- Education: Bachelor’s degree in Marketing, Communications, or a related field
- Vast knowledge and heightened understanding of all social media platforms, their best practices, and an interest in keeping consistently up to date with industry trends and platform features
- Knowledge of photography, Adobe Photoshop, InDesign, and iMovie or Premiere preferred
- A proven track record of successfully growing social media pages’ follower count and activity and successfully launching partnerships with other brands and/or influencers
- Experience managing multiple projects simultaneously and staying organized in a fast paced work environment
- A passion for storytelling
- Excellent written and verbal communication skills
- Self-motivated with a can-do attitude and able to work independently
SPECIFICS
$40,000 starting salary
Health, PTO, and 401K benefits
Full-time, on location position working at our French Quarter location Monday – Friday 11am-6pm
TO APPLY
To apply, please send your resume, cover letter, and portfolio to aria@porterlyons.com with “SOCIAL MEDIA MANAGER” as the subject or apply via LinkedIn. No calls, please.
ABOUT PORTER LYONS
Porter Lyons is a New Orleans-based luxury brand founded by designer Ashley Porter. Our rapidly growing company is seeking smart creatives to join our tight-knit team at our beautiful + spacious building on Royal Street.
The brand began as a collection of exotic skin belts before venturing into fine necklaces, bracelets, rings, and earrings. As a whole, the Porter Lyons ethos is founded on Uncommon Luxury + continues to extend beyond jewelry placing value in cultivation and care of every design.
