As a Digital Analyst you’ll work with Magenta Technologies’ business leaders and be responsible for driving the operations of our websites through iterative experience optimization, deep diving into visitor behavior and performance, and driving the creation of new features and tools that enhance the customer experience and drive additional revenue. Magenta Tech is one of RV’s newest brands, meaning you’ll get the chance to make your mark on a HVAC company brimming with potential.
You’ll work closely with Engineers and Creative teams to define requirements for new experiences and features, as well as carry those projects from conceptualization to deployment. You will be responsible for using data analysis to inform the site strategy, implement changes, and communicate the impact, performance, and next steps to teammates and senior leaders.
Using in-house data from our digital businesses, you’ll develop actionable insights and define KPIs to measure success, then work directly with engineers to define product features, create product road maps, and bring your ideas to life on one of the most read HVAC libraries of resources on the Web.
Note: This role is open to remote work on the East Coast or in-person work in Charlotte, NC.
What You’ll Do:
- Develop and implement testing initiatives and product features. Analyze their performance against core KPIs that align with the broader business goals.
- Manage the development of user-centric features & flows to help streamline the customer experience and drive additional value to the business by optimizing onsite flow.
- Operate as an owner of the site, using data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the site.
- Work directly with Engineers and Creative teams to define features and create a site experience roadmap to bring your ideas to life
- Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders.
What We’re Looking For:
- 1-3 years of analytical work experience
- Strong understanding of testing methodologies, statistical significance, and robust test analysis.
- Proficient in SQL, BigQuery, or DataGrip (preferred); can weave together data from multiple relational databases.
- Proficient with Google Analytics, Adobe analytics or another segmentation platform; can segment data and analyze performance based on meaningful differences between user groups.
- Demonstrated ability to synthesize data into actionable insights and communicate recommendations to leadership.
- Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers.
- Excellent organizational and communication skills.
- Passionate about understanding customer behavior and improving the quality of interactions.
- Desire to work hands-on in a performance-based, analytically-driven, and fast-paced environment.
- Bonus points for: previous experience in digital product management and experience/understanding of digital marketing funeel and levers that can be pulled to impact on-site performance
Who We Are:
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact email@example.com.