About: VISIT is a monthly activity kit and website that supports family and friends of people living with dementia by providing tools and guidance for positive social interaction.

Job Description: We are looking for an experienced Online Marketer to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding online marketing. You will be tech-savvy and intuitive with great ideas to build brand awareness.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor our presence on social media (Twitter, Facebook, etc.)
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date

Requirements

• Proven experience as an Online Marketer or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Knowledge of web analytics tools (e.g. Google Analytics)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills